News / power of words

  • The Power of a Simple Object + Message

      Dear Smart Women Company: "I received your marketing email with a photo of the "Smart women make changes" eraser, and it reminded me to send you an overdue thank-you note. That eraser was important to me.Eight or nine years ago, I was in a dead-end relationship, wasting time, but not really motivated to change anything. I saw the eraser and, aside from the charming styling, something about it spoke to me... at the time I didn't even quite realize why. But I still put it front and center on my (paperless, pencil-less) desk, and those two serious cuties looked...

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